Privacy Statement


This Privacy Statement Red Kubes governs the collection, use, and other forms of processing of personal data by Red Kubes Holding B.V. (“Red Kubes”) related to our services, our Red Kubes products, and this website.

Who is responsible for collecting and processing your personal data?

Red Kubes Holding B.V. (Herculesplein 12, 3584 AA Utrecht, The Netherlands) is the legal entity responsible for all collection and all processing of your personal data in connection with the products, services, and websites of Red Kubes. Red Kubes is committed to respecting and safeguarding your privacy and the security of the personal data you share with us.

Why do we collect your personal data?

Personal data is information that identifies you as an individual or relates to an identifiable individual. When you choose to register your personal data, contact us, or visit our websites, we will collect some personal data about you. We process these personal data for the following purposes:

  • 1. communicate with you in a personal way or to inform you about Red Kubes products or services, consistent with your choices;
  • 2. provide customer service, including service around the purchase of services and products, fulfill warranty obligations and product recalls for our own services and those of related companies, and to deal with any inquiries or complaints;
  • 3. administer your participation in any contests, promotions, surveys, or website features;
  • 4. perform market research and improve our business, services, and Red Kubes products or to develop new business, services, and products;
  • 5. perform statistical analyses and reporting;
  • 6. providing services on the internet;
  • 7. communicating with participants and offering a loyalty program;
  • provide app functionality, including providing relevant commercial messages;
  • 8. to communicate future promotional and marketing information including direct marketing purposes and retargeting;
  • 9. to aggregate and/or anonymize personal data in order to generate other data for our use;
  • 10. to comply with our legal obligations, resolve disputes, or enforce our agreements;
  • 11. as otherwise stated at or about the time information is collected.

Which personal data do we process?

Which personal data we exactly process, depends on which websites, products, or services you use. We process the following personal data.

Personal data you provide to us:

This is the personal data that you enter when you use our websites, products or services. This data includes e.g. your name, address, gender, email address, phone number, age and birth date.

How do we collect your personal data?

In the table below we describe per way of collecting: the categories of personal data and the purposes for which we process the personal data as well as the legal basis for the processing.

Ways of collectingCategories of personal data collectedPurposes for processing the personal dataLegal basis
Contact formThe above-described purposes: 1, 2, 4, 5, 6, 9, 10, and 11.Performance of a contract or legitimate interest consent or legitimate interest
Attend to product promotions, events, or online forumThe above-described purposes: 1, 3, 4, 5, 6, 9, 10 and 11Consent or legitimate interest
Visit our website (cookies)Metadata NB: please refer to our Cookie policy Red Kubes for further detailsthe above-described purposes: 4, 5, 6, 9, 10 and 11Consent or legitimate interest
Log on to our websitesThe above-described purposes: 1, 4, 5, 6, 9, 10 and 11Consent or legitimate interest
Use of our appThe above-described purposes: 1, 2, 4, 5, 6, 8, 9, 10 and 11Consent or legitimate interest

Our legitimate interests include marketing, advertising, security, (crime) prevention, IT management, research and analysis of our products or services, business management, legal affairs, internal management.

You have the right to withdraw your consent which you may have given to the processing of your personal data at any time by sending your withdrawal request to

How do we share or transfer your personal data?

Red Kubes may share your personal data with third parties to perform certain processing activities on behalf of Red Kubes and to facilitate the services they provide to us. These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology, and related infrastructure provision, customer service, email delivery, auditing, and other services. Red Kubes may also share your personal data with third parties, to permit them to send you marketing communications, consistent with your choices. Red Kubes requires these third parties to process and protect your personal data diligently. Red Kubes will not sell your personal data to third parties.

Red Kubes might reorganize, merge or in any other way sell or dispose of (part of) a business company to another company. Where such business relates to Red Kubes, such transfer of ownership may include the transfer of your personal data to the new owner and its advisors.

We will otherwise only disclose your personal data if so required or authorized by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

How do we protect your personal data?

Red Kubes will take appropriate technical and organizational security measures against loss or unlawful processing of personal data. This may include using secure registration forms, encryption of data, and restricting access to your personal data.

How long do we retain your personal data?

We retain personal data for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. 

The criteria used to determine our retention periods include: 

  • The length of time we have an ongoing relationship with you and provide our services to you (for example, for as long as you have an account with us or keep using our services);
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

Cookies, web beacons, and similar techniques

If you are using our websites, services, applications, communications (including email) and accessing or using tools, we may use cookies, web beacons, and other similar technologies for storing information to provide you with a better, faster, and safer browser experience.

What is a cookie?

Cookies are small and simple text files that are stored on your computer when you are using our website. Besides this, we also use cookie-like techniques that result in similar results.

What are the other cookie-like techniques?

Web-beacons, local and session storage, and SDKs are standard internet techniques that are working together with cookies to make sure that a system can collect and process data. These are all very common on other websites. The usage of these techniques enables us to do things like:

  • Making your user experience more user friendly;
  • We want to measure how our website is being used and where there is room for improvement.
  • We want to measure if and how our communication is consumed and where there is room for improvement.
  • Show you ads and recommendations based on your interests.
  • We want to measure what kind of device you are using when visiting our website.

Third-party cookies

We also use third-party cookies on our website. The cookie policy of these parties is found in their own documentation.

What cookies do we use?

Analytical cookies

With analytical cookies, we collect data about how the user browses on our website and consumes our communications. By measuring this, we can improve the user experience and communication.

With the help of thirds, we use analytical cookies to analyze the user behavior on our website. 

The following data is being stored:

  • The IP address (which is made anonymous. 
  • Technical features, like the type of browser, the resolution, your language preference, and the type of device.
  • What is your customer path and where did you come from in terms of the webpage, marketing channels (SEO, SEA, Direct access, Social, Referral)
  • When and for how long you are using our website.
  • Events (clicks on buttons, etc)
  • If our communication is consumed.
  • What pages a user visited.


We are using this data to:

  • check the number of visitors to our website
  • Measure how long a user stays
  • Measure the number of people that interact with our communication.
  • Measure the user flow on our website.
Marketing cookies

We place marketing cookies on our website. We are also using third-party cookies on our website. We will use the information collected by these cookies to create better ads. With these cookies, we also keep track of what ads you’ve seen, and if you clicked on an e-mail and got redirected to our website

On the internet, you might encounter some of our ads. Think about Google, Facebook, and LinkedIn. To keep these ads relevant we use cookies.

These cookies make it possible for us to:

  • We can check which ads you’ve consumed.
  • We can check how many times you’ve seen a certain ad.
  • Prevent that you will see the same ad over and over again.
  • We can track if you clicked our ads.
  • We can check if you created an action on our website after clicking an ad. (contact form)
  • We can measure if you read our communication or click on the communication so we can serve you better content.
  • We can create segments based on your surfing behavior.
  • We can use these segments to serve you better ads.

For the cookies that are placed by our third-party partners we refer you to their statements on their own websites:

Browser configuration

If you don’t want websites to place cookies on your computer, you are able to configure this within your browser. You can configure it so that you will get a warning if a website tries to place a cookie. Or you could just choose to refuse all first or third-party cookies. It’s also possible to remove cookies that are already placed. Take note: you will have to configure the cookie configuration separately for every browser. We can’t promise that our website and services are going to function optimally if you choose to block them. Blocking cookies doesn’t mean that you will not receive ads anymore. Only that the ads will be repetitive and random. If you wish to configure one of your browsers, you can click one of the following links:

Deleting your cookie history

If you chose to refuse marketing cookies as described in the configuration paragraph above this one, cookies are not being placed anymore. Although that still means that your cookie history is on your computer. If you also wish to delete those you can do this in the following way:

Deleting cookies in chrome:

  • Click the 3 dots in the right top of the browser > history >delete browser history

Deleting cookies in Safari:

  • Open safari > Go to preferences > Privacy > Remove saved cookies and data 

Deleting cookies in Firefox:

  • click the 3 strips in the right top of the browser > Options > Privacy > Delete individual cookies > delete all

Deleting cookies in Microsoft Edge:

  • Click the 3 dots in the right top of the browser > setting > Delete browser history option > delete 

Your rights

If you would like to request to review, correct, update, suppress, restrict or delete personal data, object to the processing of personal data, or if you would like to request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us via We will respond to your request consistent with applicable law.

In your request, please make as clear as possible what personal data your request relates to. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable and in any event within any applicable legally required timeframes.

Contact, questions, and feedback

If you have any questions about this Privacy Statement, please contact us at

Policy changes

We may change this Privacy Statement from time to time. Any changes will become effective when we post the revised Privacy Statement. If necessary, we will inform you when we change the Privacy Statement. This statement was last modified on 12 July 2020.